DANA - Development Awareness Networking Agenda





Introduction to DANA

Hindu Aid has initiated the Development Awareness Networking Agenda (DANA) project to actively educate and increase participation of British Hindus in international development and poverty alleviation.

DANA is funded by the Department for International Development through a grant from the Development Awareness Fund.

Strategic partners for DANA include:

  Development Education Association

  Department for International Development

 

Core Objectives

The objectives of DANA are:

  • To deliver a sustained and participatory development education programme to the British Hindu community and increase knowledge about global poverty, the Millennium Development Goals (MDG), global interdependence and the plight of developing countries
  • To create opportunities for the British Hindu community to participate in international efforts to reduce poverty and promote interdependence To enable individuals and groups in the Hindu community to make informed choices about their lifestyles and appreciate their roles and responsibilities as citizens in a global village.

These objectives directly match the objectives set out in sections D1 and D4 of the DFID strategy paper Building Support for Development. A partnership between DFID and Hindu Aid is a priority area (Churches and Faiths) described in Section E14 of the same paper.


Target Audience

The DANA programme will work with the following target groups:

  • Regional Hindu umbrella organisations within London & South East, East Midlands, West Midlands and the North (including groups such as Hindu Council of Brent, Hindu Council of Birmingham, Leicester Hindu Council, Hindu Council of the North)
  • Hindu led faith organisations in the above regions
  • Hindu community organisations working with the elderly, young people, women and children
  • Large gatherings of Hindus at public functions, festivals and temples
  • Audiences of television, radio and newspapers through the Hindu Centre for Communications, and ethnic media including the Asian Voice, Gujarat Sumachar, Eastern Eye, Sunrise Radio, BBC Asian Network, ZEE TV, Star TV and other channels
  • Hindu businesses
  • Mainstream organisations and institutions such as schools.


Community Partnerships

Hindu Aid has established the following partnerships to execute the DANA Programme:

  1. Development Education Association: assistance and advise in designing and executing Development Education training programmes
  2. Hindu Forum of Britain: the largest representative umbrella body for British Hindus with over 260 affiliated member organisations has undertaken to work closely with Hindu Aid in utilising their large networks and memberships across UK to identify and approach the target audience for delivery of the DANA programme nationally
  3. The largest regional umbrella organisations in four regions of Britain
    a. Hindu Council of Brent: (London and South)
    b. Hindu Council of Birmingham: (West Midlands)
    c. Leicester Hindu Festival Council: (East Midlands)
    d. Hindu Council of the North


Key Activities

The DANA Programme will be implemented by focusing on four key component units:

(1) Research & Publications
(2) Education and Training
(3) Capacity Building Unit and
(3) Networking Unit.

DANA will be implemented with the following activities:

Advice clinics on capacity building: Targeted organisations in London and Midlands will be allocated one 1 hour session. These clinics would provide technical assistance; advice on volunteer management, information, funding needs, organisational development and a check for each organisation so that appropriate capacity building initiatives can be identified and implemented to strengthen their development education needs.

Development Education training courses: Conduct at least three specially formulated training and education courses that will take into account the issues highlighted in the preliminary/in-depth TNA and advice clinics to enable the target organisations to understand and acquire knowledge on DE issues, poverty alleviation and global interdependence

Partnership networking: Encourage participants at the DE training seminars to partner and work with another organisation in India undertaking development work.

Annual Conference: To discuss issues like poverty reduction, primary education or basic health care.

Information Counters: At Hindu festivals where Target 2015 booklets and information on the Millennium Development Goals will be circulated.

Media Partnerships: Work closely with the ethnic media in Britain to encourage printing/broadcasting stories on international development issues. Media that will be covered include Sunrise Radio, ZEE TV, Asian Times, Asian Voice, Gujarat Samachar, Garvi Gujarat, Eastern Eye and others.
-Monitoring and evaluation of Year 1 programme


What is Development Education

Development education aims to raise awareness and understanding of how global issues affect the everyday lives of individuals, communities and societies and how all of us can and do influence the global. It aims to bring global perspectives into all aspects of learning - the school classroom, universities, local community activities, the media.

The DEA defines development education as lifelong learning that:

  • explores the links between people living in the "developed" countries of the North with those of the "developing" South, enabling people to understand the links between their own lives and those of people throughout the world
  • increases understanding of the economic, social, political and environmental forces which shape our lives
  • develops the skills, attitudes and values which enable people to work together to take action to bring about change and take control of their own lives
  • works towards achieving a more just and a more sustainable world in which power and resources are more equitably shared.